Join to apply for the Associate Manager, Digital Activation role at OMD Join to apply for the Associate Manager, Digital Activation role at OMD Get AI-powered advice on this job and more exclusive features. We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections. The Associate Manager, Digital Activation owns strategic planning and campaign execution for an assigned client. This position is both strategic and tactical in scope, requiring the Associate Manager to independently generate strategic insights for the campaigns in his/her/their portfolio and implement digital campaigns with the support of Associates and Senior Associates. Associate Managers train those that report into them on client specific requirements, providing expertise in optimization strategies and guidance on best practices across platforms. Trafficking and campaign management experience is a must as this role oversees the whole process across all digital platforms. The key difference between the Associate Manager and the Senior Associate role is the ability to lead a team of people that have different workflows and personalities while managing the intricacies of different brands. The Associate Manager has a larger speaking role when it comes to client communication and should be proactive rather than reactive. The Associate Manager reports up the day to day to the Manager, flagging any concerns or highlighting opportunities. Open to Chicago or New York What This Role Calls For Attention to Detail Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange-based performance media, audience-based buying, remarketing campaigns) both independently and in support of Manager. Demonstrate diligence, attention to detail, and adherence to best practices throughout the full campaign life cycle Maintain and organize campaign-specific materials in team’s shared drive Oversee daily campaign maintenance, including internal questions regarding tracking and status of various campaigns that is handled by Associates and Senior Associates Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance with the assistance of Associates and Senior Associates Planning and Optimization Set up campaigns accurately in different systems, ensuring ad tags and creative are loaded correctly into the systems. Communicate to creative teams if there is risk of not launching on time on various platforms Master media buying-related technologies, including DSPs (DV360, Amazon, TTD) and social/search platforms (Meta, Pintrest, Snapchat, Tiktok) Understand client performance objectives and develop successful strategies to meet them Hands-on execution and in-the-field management of client campaigns Strong understanding of best practices and when to apply them on client campaigns Advanced level understanding of campaign, ad server, impression, and user data that can help capitalize on key drivers of performance and identify opportunities for account growth Translates advanced campaign goals to optimization tactics across all platforms Executes advanced QA standards across assigned campaigns Executes basic & advanced reporting analysis using 3rd party planning, activation & measurement tools Requirements Experience working with Paid Social, Linear TV, Retail Media, OTT Excels at media fundamentals and can educate the assistant analyst level. Knowledge of the dynamics of media -how each media element performs alone, how they perform together, and how they are constantly changing. Skilled in negotiation tactics Ability to multi-task and work under pressure Strong analytical thinking and mathematical skills. Skilled in excel, pivot tables, V look ups etc. Skilled in DDS, Prisma, Meta Campaign Manager, TikTok Campaign Manager, Snap Ads Campaign Manager, DV360, Trade Desk/Walmart, Amazon DSP Excellent communication and writing skills Ability to organize and manage detailed work Strong project management skills This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits. Compensation Range
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